Rarity Point of Sale App

-Design & Art Direction
-iPad Prototype

Developed as a tool for diamond retailers to use while helping customers decide on or compare gemstones.

The app walks the customer through five facets to help illustrate the rarity of a diamond based on its shape, carat weight, cut and clarity.

Emphasis was placed on the app being very easy to pick up and use with minimal guidance, and encourage discovery through comparing different diamond traits and seeing the real time result of different selections.