• Design Direction
• Responsive Web & Mobile Site Design
• Creative Workshop & Brief
• Persona Development
• Style Guides & Mood Board
• Oracle WebCenter CMS

I contracted with Southwest Gas Corporation to help reimagine this major utility company's website for the public. This included conducting discovery sessions with clients and directors of the company, and getting to the heart of the tone they wished to express through mood boards and persona exercises.

The final website compliments the useful account tools and regulatory information with a more human and community-oriented feel, with softer edges and a more helpful, conversational tone.

To ease the handoff of the design to the client, I helped create detailed website styleguides and helped with integrating existing site content into the new content management system.